When to Post to Facebook and Twitter for Maximum Responses
According to data scientists from Klout + Lithium Technologies, the best times to post vary based on time zone, country and network.
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Effective social media marketing is both art and science. One key factor in maximizing the reach of your content is timing. A new study from Klout and Lithium Technologies examines the best times to post social media content, specifically with the goal of maximizing the likelihood of audience response.
The probability of audience response is dependent on a number of factors including location or time zone, behavioral patterns, and volume of incoming messages, according to the report.
The problem of broadcasting messages at the right time in order to elicit responses from one’s audience is therefore a complex one with many dimensions.