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There’s no study out there to prove this, but, based on experience, I’m going to guess that 98 percent of marketers and publicists face this common problem when trying to get their client coverage: there is no news.
Journalists are bombarded with press releases and pitches every day from companies which just aren’t doing anything newsworthy. These pitches lack a “why now”—they’re simply telling the journalist about a new product or service. And unfortunately, nobody—especially the journalist on the receiving end—cares.
Maybe
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