When Direct Mail Gets Digital, Brands Unite

When Target Marketing started some 40 years ago (then called ZIP), direct mail was the smart marketer’s channel — the one where you could execute scientific marketing, measure results to a “gnat’s eyebrow,” and reasonably predict ROI on every effort. Times have changed, the world’s gone digital, and so has marketing. But print is evolving along with the rest of our digital world. Digital printing is a real thing, and the impact those technologies are having on direct mail is phenomenal.

In a world where 90% of brand contact can happen in digital channels, how you use print can be the difference between marketing wins and wasted money.

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