WhatsApp Is Getting Down to Business With Its New API

Click-to-WhatsApp buttons are also coming to Facebook ads


WhatsApp introduced an application-programming interface that allows businesses to manage conversations with users and gives users an easy way to start conversations with businesses.

The Facebook-owned messaging app also revealed that it has been testing Facebook ads that enable users to click to WhatsApp.

The process of getting businesses to engage people via WhatsApp, and vice versa, began with the rollout of the WhatsApp Business Android app in January, and WhatsApp said the app now has more than 3 million users.

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