WhatsApp Is Getting Down to Business With Its New API

Click-to-WhatsApp buttons are also coming to Facebook ads

Availability of the WhatsApp Business API will be slowly expanded WhatsApp

WhatsApp introduced an application-programming interface that allows businesses to manage conversations with users and gives users an easy way to start conversations with businesses.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.