WhatsApp Enters the Business Messaging Space: Why Should You Care?

Opinion: The number of messages sent every day is over three times peak global SMS volume

On Feb. 24, 2009, Jan Koum incorporated WhatsApp Inc. in California and began developing what would become the biggest messaging application in the world within just a few years.

WhatsApp started as a basic way to send status updates to all of the friends in your phone address book, but as people started to use it as a way to send messages to their friends, Koum realized that he’d inadvertently created a messaging service. As Koum said, “Being able to reach somebody halfway across the world instantly, on a device that is always with you, was powerful.”

Today,

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