WhatsApp Adds New Features for Businesses

QR codes, catalog sharing and an animated sticker pack


After rolling out several new features for its 2 billion-plus monthly users last week, WhatsApp turned its attention to the 50 million-plus users of its WhatsApp Business application Thursday.

WhatsApp users can now scan QR codes displayed by businesses on their storefronts, product packing or receipts to initiate chats with those businesses, rather than having to add the businesses’ WhatsApp numbers to their contacts.

The Facebook-owned messaging app said in a blog post that scanning a QR code will open a chat with an optional prepopulated message from the business, and businesses can quickly share information, including their catalogs.

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