What’s the State of Brand Safety in 2018?
Marketers and publishers strive to make digital media safe for advertising
At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry’s attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust and risk it all.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.
