What's the State of Brand Safety in 2018?

Marketers and publishers strive to make digital media safe for advertising

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At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry’s attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust and risk it all.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.