General

What's the State of Brand Safety in 2018?

Marketers and publishers strive to make digital media safe for advertising

Headshot of Kelsey Sutton
By Kelsey Sutton

July 23, 2018

At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry’s attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust and risk it all.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.

Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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