What’s the Next Social Network? Think Music

Opinion: Consumers are ready to accept brands on their favorite streaming platforms

Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes FatCamera/iStock

We plug into it with our closest friends, dance to it with complete strangers and discuss it among our newest acquaintances. There’s no doubt about it: Music is a deeply powerful connection point for humans.

Dara Treseder is the chief marketing officer for GE Business Innovations.