What's the Difference Between Gen Y and Gen Z? (Infographic)
Younger Millennials spend as much time on mobile devices as their older counterparts, but Gen Z spends more time on game consoles and tablets.
Internet and social media use varies across generational boundaries. Marketers and networks realize that capitalising on a core audience at a young age can have a big impact on long term retention and loyalty. A recent report from Refuel Agency examines trends among Gen Z and Gen Y Millennials.
Much like older millennials, Gen Z survey participants, aged 13 to 15, do nearly everything from their mobile devices. Younger millennials spend more time on game consoles and tablets than their older counterparts; however, both groups use some kind of mobile device approximately 17 hours a day.
Despite some reports that Millennials are the cause of our current security woes, even those as young as 13 seem interested in securing their data.
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