What’s Next for Shopify, the Other Giant of US Ecommerce

It has built a reputation as something of the anti-Amazon

CEO Tobi Lutke said Shopify is 'trying to arm the rebels' of ecommerce. But its biggest challenges yet may lie ahead. Kacy Burdette

It’s been a big year for online commerce and, by extension, ecommerce platform Shopify.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.