What's Buddy Media Doing With All That Cash? ($23 Million)

While Buddy Media may be telling all the press that the $23 million they just raised was for “hiring new people”, we know what they’re really doing with the massive new war chest: acquiring companies.

The social media monitoring and management space is heating up quickly. Currently focused entirely on Facebook marketing, Buddy Media is supposedly going to hit $20 million in sales this year. However if they are looking to make all their money in the saturated Facebook marketing space, there will need to be some consolidation.