What You Need to Start Doing Now to Be Ready for GDPR

Looming EU regulation may kill the digital marketing star

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

eMarketer projects that U.S. programmatic ad spending will reach $32.56 billion by the end of 2017. By 2019, more than four in five U.S. digital display ad dollars, or $45.72 billion, will flow via automated means—accounting for 83.6 percent of U.S. digital display ad dollars. 

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