eMarketer projects that U.S. programmatic ad spending will reach $32.56 billion by the end of 2017. By 2019, more than four in five U.S. digital display ad dollars, or $45.72 billion, will flow via automated means—accounting for 83.6 percent of U.S. digital display ad dollars.
What You Need to Start Doing Now to Be Ready for GDPR
Looming EU regulation may kill the digital marketing star
