What You Need to Start Doing Now to Be Ready for GDPR

Looming EU regulation may kill the digital marketing star

eMarketer projects that U.S. programmatic ad spending will reach $32.56 billion by the end of 2017. By 2019, more than four in five U.S. digital display ad dollars, or $45.72 billion, will flow via automated means—accounting for 83.6 percent of U.S. digital display ad dollars.