What Will It Take for Advertisers to Back Away From Facebook?

Media buyers say Facebook’s still doing well enough for clients to ‘look the other way’

As long as business is doing well, advertisers may continue to spend on Facebook. Getty Images

The New York Times reported on Tuesday that Facebook gave its partners access to more personal information of its users than the company had previously disclosed, including friends’ lists, contact information and the contents of users’ private messages. In another report on Wednesday, BuzzFeed News reported that Facebook was collecting sensitive user data from Facebook-compatible third-party apps, even if users said they did not want that information collected.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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