"What Were They Thinking?" Finds a New Home in BRAND United

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Last week I shared the news of the four-year anniversary of “What Were They Thinking?” and asked “What’s next?” (Oh how I miss you President Jed Bartlet) Well, I’m happy to announce that we just recently refreshed our sister brand BRAND United’s website, with the goal of a more robust content offering, webinar programming, events, and more. And part of that content offering will be my weekly “What Were They Thinking?”

BRAND United’s mission is to educate and equip brands, agencies, and designers with strategies to maximize the impact of their campaigns while helping to create a united brand experience … which lines up perfectly with what I talk about for WWTT?

Much like Target Marketing, BRAND United has an



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