What Trends Will Drive Digital Marketing Success in 2016?

Using the right tools to develop comprehensive user profiles, automate daily tasks and create personalized messages are key to integrated digital campaigns.

If 2015 was the year of video marketing, 2016 is primed to be the year for smarter, integrated digital strategy. According to a Gartner survey, marketers no longer see digital as a distinct marketing discipline and marketers are moving to “digitally led business models.” In other words, brands are planning to increase their investment in digital commerce in an effort to make a clearer connection between digital marketing spend and business revenue.