Amazon

What SEO Means on Amazon and How Brands Can Make the Most of It

66% of consumers start their searches on the ecommerce site when looking to buy

Search engine optimization has been around for more than 20 years, but optimizing specifically for Amazon is a more recent phenomenon.Illustration: Trent Joaquin; Source: Amazon
By Lisa Lacy

November 12, 2019

Amazon is many things—including a search engine.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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