What SEO Means on Amazon and How Brands Can Make the Most of It

66% of consumers start their searches on the ecommerce site when looking to buy

Search engine optimization has been around for more than 20 years, but optimizing specifically for Amazon is a more recent phenomenon. Illustration: Trent Joaquin; Source: Amazon

Amazon is many things—including a search engine.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.