What SEO Means on Amazon and How Brands Can Make the Most of It

66% of consumers start their searches on the ecommerce site when looking to buy

Amazon is many things—including a search engine.

And when it comes to product queries, consumers flock to it. Research from Amazon optimization platform Feedvisor shows 66% of consumers typically start their searches on Amazon when they’re looking to buy a product or researching what to buy.

Yet, while the art and science of search engine optimization, or SEO, has been around for more than 20 years to help brands boost their rankings on sites like Google and Bing, optimizing specifically for Amazon is a more recent phenomenon.

According to Jon Maxson, senior director of SEO at digital marketing agency iCrossing, brands have started to devote more attention to their Amazon strategies in the past few years as it has become a more popular destination for search and also because Amazon has started to give marketers more tools to optimize product pages and more sophisticated ad-buying opportunities.




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