Podcast listeners spend more on groceries than the average American, with music podcast fans being top consumers of beer, and comedy fans stocking up on baby food. As the medium’s popularity continues to boom and more advertisers flood into the space, they’re always on the lookout for the best ways to reach their target consumer demographic.
Nielsen has just released its 3Q18 Marketer’s Guide to Podcasting, which highlights listening trends and spending habits of podcast listeners.
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