What Products Podcast Listeners Purchase the Most, Broken Down by Genre

Nielsen has released its 3Q podcast marketing insights

Nielsen's report highlights listening trends and spending habits of podcast listeners. Getty Images

Podcast listeners spend more on groceries than the average American, with music podcast fans being top consumers of beer, and comedy fans stocking up on baby food. As the medium’s popularity continues to boom and more advertisers flood into the space, they’re always on the lookout for the best ways to reach their target consumer demographic.

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@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.