What Amazon Prime Day Can Teach Us About Holiday Shopping

Ad spending more than doubles but so do sales, according to Sellics

Black Friday shoppers rushing in to the store
Research shows additional ad spend is worth it on marquee shopping dates like Black Friday. Getty Images

Before an event like Prime Day, Amazon’s major annual sale, the ecommerce giant calls on advertisers to increase their budgets to appeal to shoppers looking for deals.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.