Advertising on TV is more measurable and accountable than ever. That’s why Phil Sandler, svp of marketing for video advertising platform Simulmedia, is telling brands that now is the time to utilize it to make the most of their marketing dollars.
Sandler, who took the virtual stage with client Dave Reiseman, CMO of Echelon Fitness, in discussion with Adweek’s Jason Lynch at our Performance Marketing Summit last week, said there are many myths surrounding performance marketing and TV.
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