What Precision TV Targeting Meant for This At-Home Fitness Brand

The right mix of audience, media and creative

adweek elevate performance marketing 3 key takeaways from the event with 3 people talking
Adweek's virtual events all conclude with the Key Takeaways of our partipants. Adweek

Advertising on TV is more measurable and accountable than ever. That’s why Phil Sandler, svp of marketing for video advertising platform Simulmedia, is telling brands that now is the time to utilize it to make the most of their marketing dollars. 

@writertara Tara is a freelance writer for Adweek covering performance marketing.