YouTube is flooded with influencer content that targets the under-13 crowd.
Take Ryan ToysReview, the six-year old “kidfluencer” who took home a staggering $11 million last year. He’s posted hundreds of videos to a massive following of 12 million subscribers, reviewing everything from Power Wheels to Disney Lightning McQueen cars.
The reality is that 80 percent of kids under the age of 13 are already online. Children aged five through16 spend an average of two hours per day watching YouTube content, according to the recent Childwise Monitor Report.
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