What Nike’s Analytics Platform Buy Says About the Future of Brand-Consumer Relationships

Companies need help analyzing all the data they collect

When Nike announced its acquisition of analytics platform Zodiac in March, it spoke in broad terms about its plans to build closer relationships with consumers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in