What Nike’s Analytics Platform Buy Says About the Future of Brand-Consumer Relationships

Companies need help analyzing all the data they collect

Nike has brought an analytics firm in-house to help it build more personal relationships with consumers. Nike

When Nike announced its acquisition of analytics platform Zodiac in March, it spoke in broad terms about its plans to build closer relationships with consumers.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.