What Needs to Come First for VR to Take Off, Mass Hardware Adoption or Compelling Content?

It's tech's version of the classic chicken-or-egg dilemma

Each January, tech experts at the Consumer Electronics Show in Las Vegas peer into their crystal balls and declare that “this is the year of something.”

For about 10 years, it was the “year of mobile.” After that it was the “year of connected cars,” which was then eclipsed by “the year of smart devices.” Now, some say 2018 could be the year of virtual reality. In fact, nearly 170 VR-related companies of varying types and sizes are expected to pitch their products on the crowded CES showroom floor, up from 70 last year.

At CES, the CEOs of Hulu and Turner will discuss the future of media, focusing in part on VR content.


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This story first appeared in the Jan. 8, 2018, issue of Adweek magazine. Click here to subscribe.