CES

What Needs to Come First for VR to Take Off, Mass Hardware Adoption or Compelling Content?

It's tech's version of the classic chicken-or-egg dilemma

Will hardware adoption drive content creation, or is it the other way around?Augusto Costanzo
By Marty Swant

January 7, 2018

Each January, tech experts at the Consumer Electronics Show in Las Vegas peer into their crystal balls and declare that “this is the year of something.”

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This story first appeared in the Jan. 8, 2018, issue of Adweek magazine. Click here to subscribe.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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