What National Geographic Did to Earn 3 Million Snapchat Discover Subscribers in Just 3 Months

A new streamlined design plays up more photos and less text

National Geographic was among the first crop of publishers to crank out daily content for the app’s Discover section in 2015. In July, the channel had 1.9 million subscribers, but with a new strategy that focuses on images, graphics and a streamlined design, Nat Geo’s subscriber total has since shot up to 5 million.