What National Geographic Did to Earn 3 Million Snapchat Discover Subscribers in Just 3 Months

A new streamlined design plays up more photos and less text

A 10-person team cranks out daily posts for the app. National Geographic

National Geographic was among the first crop of publishers to crank out daily content for the app’s Discover section in 2015. In July, the channel had 1.9 million subscribers, but with a new strategy that focuses on images, graphics and a streamlined design, Nat Geo’s subscriber total has since shot up to 5 million.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.