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National Geographic was among the first crop of publishers to crank out daily content for the app’s Discover section in 2015. In July, the channel had 1.9 million subscribers, but with a new strategy that focuses on images, graphics and a streamlined design, Nat Geo’s subscriber total has since shot up to 5 million.
Earlier this year, Nat Geo hired Jonathan Hunt from Vox Media as svp of audience development and digital strategy, tasked partly with revamping Nat Geo’s Discover channel.