Facebook is swimming in questions about how Cambridge Analytica improperly pulled data on millions of users, but it’s also trying to smooth over one rough area for advertisers: measurement.
On Thursday, industry watchdog the Media Rating Council accredited Facebook to correctly report ad impressions on Facebook and Instagram after the first of three rounds of audits the company agreed to undergo in December 2016. The next two rounds involve calculating viewability, or how long an ad appears on a screen, through third-party vendors like comScore, Moat and Integral Ad Science, and rolling out a new buying system that uses the MRC’s definition of viewability.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in