What MRC Accreditation Actually Means for Facebook

It only gives marketers a sliver of the stats they’ve long wanted

The first part of Facebook's MRC accreditation is complete. Facebook

Facebook is swimming in questions about how Cambridge Analytica improperly pulled data on millions of users, but it’s also trying to smooth over one rough area for advertisers: measurement.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.