What Matters Is the Perception of Value, Not So Much the Product
A lot has been written recently on how the perception of value rather than a formularized multiple of “cost” can help guide your pricing decisions.
In a previous blog post, I recounted the story of the “thank you” gift given to the U.S. Ambassador to Brazil by the chairman of the American Chamber of Commerce. He presented Madame Ambassador with a small blue Tiffany box and said:
“Here is a small gift to show our appreciation for your support.”
Her
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