What Marketers Think About Running Ads in Facebook Stories

Over 300 million people are using the feature daily


The number of people using Facebook Stories on a daily basis has doubled since May, and their experiences are about to change drastically. The social network announced this morning that Facebook Stories ads are now available to all advertisers globally.

Facebook said in May that Stories had 150 million daily users, and it began a test with select advertisers in the U.S., Mexico and Brazil.

That user total now tops 300 million, and the monetization machine is humming—all brands worldwide can now add Facebook Stories ads to campaigns that already include news feed ads and Instagram Stories ads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in