What Marketers Should Know About How Covid-19 Is Changing Gen C as Consumers
The pandemic will subside, but deeper challenges, like ensuring kids’ privacy, are here to stay
Brands have not ignored the rising influence of kid consumers.
Getty Images
Key insights:
- The rise of ecommerce amid Covid-19 pandemic measures means under-16s are more influential than ever in household purchases.
- While this is a welcome opportunity for marketers, privacy laws such as CCPA and COPPA mean brands must be careful with data.
Brands have a fresh chance to connect with “Generation C,” the emerging generation of kids and teens that has seen Covid-19 transform their lives.
