What Marketers Should Know About How Covid-19 Is Changing Gen C as Consumers

The pandemic will subside, but deeper challenges, like ensuring kids’ privacy, are here to stay

Brands have not ignored the rising influence of kid consumers. Getty Images

Key insights:

Brands have a fresh chance to connect with “Generation C,” the emerging generation of kids and teens that has seen Covid-19 transform their lives.

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.
Ethan Wu is an intern on Adweek’s media team. He is also a rising senior studying economics at Cornell University.
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