Data & Insights

What Marketers Should Know About How Covid-19 Is Changing Gen C as Consumers

The pandemic will subside, but deeper challenges, like ensuring kids’ privacy, are here to stay

Brands have not ignored the rising influence of kid consumers.Getty Images
Headshot of Rachel Winicov Headshot of Ethan Wu
By Rachel Winicov & Ethan Wu

June 9, 2020

Brands have a fresh chance to connect with “Generation C,” the emerging generation of kids and teens that has seen Covid-19 transform their lives.

Headshot of Rachel Winicov

Rachel Winicov

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.

Headshot of Ethan Wu

Ethan Wu

Ethan Wu reports on ad tech and programmatic advertising for Adweek.

Recommended articles
Related Articles

throtle infosum logos

Data & Insights

InfoSum and Throtle Link Up to Create Decentralized Ad ID Solution

By Ethan Wu

protesters marching toward the white house

Publishing

Advertisers Now Have a New Keyword Concern: ‘Protest’

By Ethan Wu, Rachel Winicov

tag saying data breach

The Future of Identity

BPA Calls on Advertisers to Help Publishers Protect Data

By Ethan Wu

orange background that says audience network by facebook 14

The Future of Identity

Facebook Audience Network Felled by Apple’s iOS 14

By Ronan Shields, Andrew Blustein, Rachel Winicov

Microlearning
View All


Understanding How Social Values Can Help Brands Build Trust and Make Connections


The Power of Advertising on the Second Screen


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform