Here's What Marketers Need to Know About Voice Search

Will advertisers someday be able to buy recommendations?

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

It’s one thing to build a useful voice skill or app, but quite another for consumers to actually find it. That’s because people need to know a particular skill or app exists before they can use it, and today’s voice discovery tools are about as basic as a Yahoo search circa 1995.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Click for more from this issue

This story first appeared in the Oct. 16, 2017, issue of Adweek magazine. Click here to subscribe.

Your sites feature HTML here...