Here's What Marketers Need to Know About Voice Search

Will advertisers someday be able to buy recommendations?

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It’s one thing to build a useful voice skill or app, but quite another for consumers to actually find it. That’s because people need to know a particular skill or app exists before they can use it, and today’s voice discovery tools are about as basic as a Yahoo search circa 1995.

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This story first appeared in the Oct. 16, 2017, issue of Adweek magazine. Click here to subscribe.