Here’s What Marketers Need to Know About Voice Search

Will advertisers someday be able to buy recommendations?

Brands will need to lean more heavily on search to surface both their voice skills and products. Getty Images

It’s one thing to build a useful voice skill or app, but quite another for consumers to actually find it. That’s because people need to know a particular skill or app exists before they can use it, and today’s voice discovery tools are about as basic as a Yahoo search circa 1995.

This story first appeared in the Oct. 16, 2017, issue of Adweek magazine. Click here to subscribe.