What Marketers Can Learn From TikTok and Dating Apps About Loyal Customer Relationships

Brands must focus more on the 'why' than the 'what'

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Over the next five years, the global marketing industry is forecasted to grow by 19%. By 2026 brands are expected to spend $66 billion annually on data, technology and new analytical approaches to convert shoppers into buyers, up from $27 billion in 2021.