What makes a Facebook brand advocate?

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Many times, the most powerful messages in Facebook marketing don’t come from an agency or a brand — they come from the fans. Many brands are realizing the power of the share or the recommendation in Facebook marketing and are recognizing brand advocates who not only love the product but are willing to tell their friends how awesome it is.

But how can you figure out who would be willing to share the message? We talked with Greg Shove, the CEO of SocialChorus, a marketing firm specializing in advocate marketing, about how brands on Facebook can identify and cater to these special fans.



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