What is your Social Media Sweet Spot?

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As PR/marketing guy I am always being asked, “How do I use social media as a pr or marketing to reach the public?” I wish there was a simple 1 2 3 answer but there really isn’t a cookie cutter solution to using social media as a tool.

I was at an event the other night and this very question was asked to me by the founder of a small startup. He and I chatted for several minutes, giving advice and listening to ideas when I had an epiphany.

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