Behavioral Targeting

What Is a CDP and How Does It Differ From Other Customer Data Tools?

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By David Raab

June 5, 2018

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Headshot of David Raab

David Raab

David Raab is a consultant specializing in marketing technology and analytics. His clients include major brands in publishing, retail, financial services, telecommunications, technology, and other industries. His early career was spent in magazine circulation and direct mail continuity marketing. He is founder and CEO of the Customer Data Platform Institute.

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