What Instagram Influencers Can Teach Brands About Community Management

Companies need to stop sending out canned, pre-approved messages

It’s 2019 and influencers are quickly cementing themselves as brands and customer service experts in their own right. Every day we see influencers who are growing powerful customer networks and forming highly profitable partnerships. This, combined with the rise of direct-to-consumer (DTC) brands and Instagram shopping, gives traditional brands a valid reason to worry.

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