What Instagram Influencers Can Teach Brands About Community Management

Companies need to stop sending out canned, pre-approved messages

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

It’s 2019 and influencers are quickly cementing themselves as brands and customer service experts in their own right. Every day we see influencers who are growing powerful customer networks and forming highly profitable partnerships. This, combined with the rise of direct-to-consumer (DTC) brands and Instagram shopping, gives traditional brands a valid reason to worry.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in