What Halloween Costumes Say About Consumer Personas

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Marketers study consumer personas in order to understand how to market other products and services to them. That’s evident in emails like the one I got from Pollfish about what types of consumers wear particular costumes. However, there’s another wrinkle in the costume to consider — what if you can’t find the outfit you want?
Fortunately for Wonder Woman fans, the costume that was the top seller in 2015 is readily available and freshly popular due to the formidable film performance of Gal Gadot.

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