Performance Marketing

What Google Learned From the Digital Diaries of 1,000 Mobile Users

Smart phones are the popular choice for addressing needs

By Marty Swant

September 12, 2016

There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a person's digital and physical footsteps.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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