What Google and Salesforce’s Shared Data Play Means for Marketers

And what brands are still missing

On Monday, Salesforce and Google announced they are pooling data and cloud resources together, letting marketers view stats from both platforms within Salesforce Marketing Cloud and Google Analytics dashboards.

According to Google, this is the first time Analytics have been deeply integrated into a CRM solution and a deal between the two companies. One strong component hints at Saleforce’s move into advertising: Customers will be able to purchase Google ads based on how consumers respond to email, SMS and push notification campaigns.

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