What f8 Means for Advertisers: The Ability to Target Users Based on Media Consumption

Advertisers will gain an important new way to target Facebook users thanks to changes launched earlier today at f8, we’ve learned after talking with two Facebook Ads and marketing executives. Facebook announced a new class of Open Graph applications that let users share what they listen to, watch, and read with friends. These news feed and Ticker stories will feature new “Listened”, “Watched”, and “Read” button. Advertisers on Facebook’s Ads API or who work with the Direct Sales team will soon have the option to target users who’ve shared through these apps or clicked these buttons, letting them reach consumers of their content that might not have Liked a related Page.