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Some coffee lovers adore Dunkin’ Donuts, others prefer Starbucks and still others don’t give a hoot as long as they get their caffeine fix. On the social engagement side, however, a clear winner emerges.
In a report, earned media performance platform ShareIQ studied the two brands’ engagement on Facebook and Instagram from the start of the year through March 24, finding that Starbucks tallied nearly 17 times the engagement of Dunkin’ Donuts. The battle for the $37 billion retail coffee market in the U.S.