What Does It Take to Have an Effective Mar-Tech Strategy in 2017?

Marketers need a long-term plan

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Mar tech may be the latest buzzword for helping brands tailor marketing and advertising to specific consumers or groups, but not all marketers are prepared to make sense of the troves of data they’ve collected over the years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...