What Does It Take to Have an Effective Mar-Tech Strategy in 2017?

Marketers need a long-term plan

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Mar tech may be the latest buzzword for helping brands tailor marketing and advertising to specific consumers or groups, but not all marketers are prepared to make sense of the troves of data they’ve collected over the years.

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