What Does Black Visibility Really Look Like?

The reality, and lack of, are troubling

illustration skyline woman
Brands must understand the nuances to connect with Black communities. Illustration by Jordan Moss for Adweek

Every once in a while, an absence of data can paint a much clearer picture of an issue than the information actually provided. Take, for instance, a recent study released by the Geena Davis Institute on Gender in Media. To gain a better understanding of how race and gender are currently represented in advertising, the institute analyzed 251 ads that were submitted to Cannes Lion in 2019. Of the sample, only 18.2% of the featured characters were Black.

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@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Senior Editor of Creativity & Representation.