What Did the Super Bowl Teach Us About Brand Influence?
Brands as far apart in their content strategies as PETA and Disney all scored big wins with their posts about or during #SB49
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Brands who succeed on social media are as varied as the fans of the Patriots and the Seahawks. Brands as far apart in their content strategies as PETA and Disney all scored big wins with their posts about or during #SB49.
Although the brands that succeeded had stark differences, there were some universal keys for success that brands can utilize in their future social media marketing strategies. For a start, even if they were not official advertisers, brands were able to craft content relevant to the Super Bowl that resonated across social media channels (perhaps trying to replicate the success of Oreo