What Could Facebook Do to Increase Its Digital Goods Revenue?
This is a guest post by Jeremy Liew, Managing Director at Lightspeed Venture Partners. Jeremy invests primarily in the Internet and mobile sectors, with a particular interest in social media, commerce, gaming and methods for increasing monetization.
Last September I estimated that Facebook is doing around $35m in digital goods sales. In November anonymous insiders suggested that it was closer to $50-60m in digital goods sales. That’s a healthy run rate, but I think Facebook could make a few product changes to do even better.
I’ll
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