What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers

36% think an ad is an endorsement by the brand

We surveyed 502 people to find out what the brouhaha means when it comes to actual viewers. Source: Getty Images

The ongoing controversy around advertisers like AT&T, Verizon and Johnson & Johnson pulling their ads from YouTube because of the video platform’s sometimes racist, sexist, homophobic and extremist content begs a question: What impact do such ad placements have on consumers?

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@Chris_Heine Christopher Heine is a New York-based editor and writer.